IOC Broadcasts Olympics on YouTube, but not in US
August 7, 2008
The IOC announced today that they will be broadcasting live video the Olympic games on YouTube in 77 countries. The US is not one of those. This is because NBC has the official rights to broadcast the games and any other country that has the same situation will not see the Olympics on YouTube.
This seems like a great missed opportunity for NBC. Why couldn’t NBC just broadcast their video on YouTube? They would not lose any viewers who were already watching on TV and could only gain viewer who have access to the Internet but not a TV such as office workers, travelers, people with iPhones, etc. It could be the same content and they would just reach more people.
Plus NBC could start a strong following on YouTube for future content to be submitted and build a stronger relationship with their viewer. NBC will likely show video of the Olympics on their site like they did for the trails, but this isn’t the same as YouTube. YouTube is a social networking site and I believe NBC is missing a great opportunity to promote themselves and build strong, positive customer relationships.
Entry Filed under: Uncategorized. Tags: business, ioc, marketing, nbc, olympics, video, youtube.
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